“Shaquille O’Neal and Allen Iverson Rejoin Reebok’s Basketball Division in President and Vice President Roles”
In a remarkable return to their roots, NBA legends Shaquille O’Neal and Allen Iverson are making a comeback to Reebok, the brand they initially signed with at the onset of their illustrious careers. This time, they step into groundbreaking management roles to lead Reebok’s basketball division into a new era.
According to Boardroom, Shaquille O’Neal inked his first deal with Reebok back in 1992 during his rookie year with the Orlando Magic. Three decades later, the 51-year-old Hall of Famer is set to assume the role of President of Basketball. Meanwhile, Allen Iverson, who originally joined the brand in 1996 as a standout player for the Philadelphia 76ers, will be serving as Vice President.
Reebok CEO Todd Krinsky, whose journey with the company has mirrored O’Neal’s, from its earlier days, culminating in his appointment as Chief Executive in 2022, shared his enthusiasm about having two of the NBA’s most iconic figures taking on pivotal roles within the brand.
Krinsky expressed, “Being at the company for such a long time, one of the things I’m most proud about is a lot of brands have relationships with their athletes and endorsers. Usually, they’re giving them product in perpetuity and having them come to events and appearances. With this, we’re actually bringing two of our legacy athletes together and having them be in real management positions within our company. It’s a new move in our industry that hasn’t been done before.”
In his new role, Shaquille O’Neal intends to leverage his extensive network for player recruitment and business development. “A big part of my role will be leveraging my network to build bridges, connect the brand with players, and help those players develop through their partnership with Reebok,” O’Neal explained.
With excitement, Shaq teased his freshly appointed position as President in a Friday post on his Instagram account.
Allen Iverson, on the other hand, will closely collaborate with O’Neal on player recruitment, while also focusing on Reebok’s grassroots and community initiatives. The 48-year-old NBA icon will continue to host his annual Iverson Classic High School showcase, as reported by Boardroom.
Reebok’s ownership underwent a significant change, with Authentic Brands Group acquiring the brand from Adidas for approximately $2.46 billion in 2022. According to Footwear News, Shaquille O’Neal was named the second-largest individual shareholder in the company.
Nick Woodhouse, President and Chief Marketing Officer of Authentic Brands Group, acknowledged the significance of Shaquille O’Neal’s involvement and its potential impact on Reebok, especially in the realm of basketball.
Woodhouse commented, “The gravity of this announcement is when you think about how precious Shaquille’s time is. He’s one of the most sought-after advertisers, endorsers, announcers, collaborators, and business people in the world. This is Shaquille’s time that he could be doing something else with. He has chosen to spend a great deal of time with us, and that shows how important it is to Shaquille and how important it is to us. We want Reebok to take its rightful place, not just in the NBA, but in global basketball.”
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In a remarkable return to their roots, NBA legends Shaquille O’Neal and Allen Iverson are making a comeback to Reebok, the brand they initially signed with at the onset of their illustrious careers. This time, they step into groundbreaking management roles to lead Reebok’s basketball division into a new era. According to Boardroom, Shaquille O’Neal…